It would have been one depressing day for Yasuhiro Wada and Goichi Suda, executive producers and creators of No More Heroes. The two were handing out NMH toilet paper rolls present at the game’s launch event, expecting to be mobbed by fans for signed copies of their latest creation. Yet after 20 minutes, nobody bought a single copy of the game - even after engaging the spruiking services of a cute mini-skirt-clad girl. It’s a telling picture of the Japanese Wii market - an excellent game like NMH simply doesn’t attract sales because it is unconventional, “un-Wii”.

Yet on the other side of the Pacific, where Wii’s are selling like hotcakes, NMH looks like it is probably going to blossom into a real hit. With Nintendo unrelenting in their focus on the Eastern audience, it seems like the better option for third party developers is to provide for the ravenous Western audience, instead of struggling in changing the perspectives of the gamers back home (which would mean facing similar embarassing scenarios to the NMH launch). Maybe they could send a few of those fine cosplay girls this way too.

via Kotaku

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This entry was posted by Justin Arulnathan on Tuesday, December 11th, 2007 at 7:12 am and is filed under Wii. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.