Guerrilla Games

There’s no doubt that the now infamous practices which gave notoriety to Guerrilla Games is widely frowned upon. A few bad apples like these really threaten the integrity of the industry as a whole.

While “bullshots” (as they are commonly known) are sometimes created for not-as-dubious purposes, once they are intentionally passed off as the real thing they become lies, plain and simple. Their existence is largely due to unscrupulous marketing people whose only interest is in the short term gains of duping customers, while leaving the franchise and even the developers to deal with a soiled reputation.

However the scope of visual marketing is large, and there is a surprisingly large gray area between what is truth and what is lie. This week GamePro look closer at why these practices continue exist, despite their all-round negative consequences.

Read the story here

The old saying “don’t judge a book by its cover” becomes especially relevant when fixing your peepers on Killzone 2. After last year’s prerendered video fiasco, Guerrilla Games are at it again, this time admitting to touching up screenshots for Killzone 2. QA manager Seb Downie made the admission on the Playstation Forums by saying:

They are only the tiniest bit touched up. Short answer is yes. Long answer is that there was a little bit of colour-correction done and some minor polish, but nothing major. Still very close to reality and it looks better in motion in my opinion.

Despite these touch up’s being “nothing major”, there would be something major about the damage to the credibility of all screenshots if all developers followed Guerilla Games’ lead.

via Joystiq