During the week of the Halo 3 launch, there were reports that Hollywood held Halo 3 responsible for the abysmal ticket sales they were experiencing. Microsoft thinks they got it wrong - and that the crap coming out of Hollywood is responsible for Halo 3’s success. Microsoft executive Bob Frederickson has at least one finger on the pulse:

“We thought we’d get some good sales, but nothing like this. But with escalating ticket prices and the crappy movies Hollywood has been putting out. People are just hungry for entertainment.”

While I approve of calling out the crap that comes out of Hollywood these days, the next step is stemming the tide of crappy movies being turned into crappy games.

via DigitalBattle

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This entry was posted by Andrew Cummings on Wednesday, October 24th, 2007 at 4:22 am and is filed under Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.