Although the name Hasbro may not ring any bells, you’ll definitely recognize some of their intellectual properties, which include Monopoly, Scrabble, Yahtzee, Nerf, Tonka and Littlest Pet Shop.

Some of these beloved franchises and future ones will be developed across mobile, online, handheld, PC and console platforms as part of an alliance with Electronic Arts. EA’s Casual Entertainment Label, already responsible for the wholesome Boogie for Wii, Tetris for mobile phones and the online gaming destination Pogo.com, will have even more concepts to play with as they close in on the treasured family dollar.

The first of the new-wave Hasbro titles will be launched at the beginning of 2008.

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This entry was posted by Justin Arulnathan on Saturday, August 11th, 2007 at 2:26 am and is filed under Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.