In an attempt to curb the growing number of obese children in San Francisco, mayor Gavin Newsom proposed a law which charged big stores an extra fee for every bottle of sugar-based soda they sell. The law, which would hopefully discourage unhealthy overconsumption of unhealthy beverages, obviously came as a thorn in the side of the American Beverage Association. However, instead of attacking the law and its creator, the ABA have shifted the focus toward easily-scapegoatable video game companies. Apparently it’s these evil people who keep your children in the house and force feed them soda calorie-laden beverages.

It’s a feud that is oh-so-reminiscent of the bickering between a certain pot and kettle, and doesn’t look like it’s going anywhere. At the very most it will provide suburban parents with a notorious, faceless entity to direct their frustrations toward, while allowing them to ignore the real issue: Your child needs to move his fat ass once in a while.

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This entry was posted by Justin Arulnathan on Wednesday, December 19th, 2007 at 6:27 am and is filed under Culture. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.