A study by the Casual Games Association has revealed that men are ashamed of casual gaming. Even though they are ashamed to do so, men devote just as much time to casual games as women, but women buy ¾ of the games. Jessica Tams, managing director of the association had this to say about the reason behind the trend:

“It was really shocking for everybody. We knew these guys were playing these games. But the hard-core gamer who is playing Halo with his buddies isn’t going to brag that he just beat the next level of Zuma.”

This problem would probably be overcome if casual game companies just employed the guy from the Unreal series that says “head shot” and “godlike”.

via 1Up

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This entry was posted by Andrew Cummings on Friday, November 2nd, 2007 at 4:06 am and is filed under Culture, Industry. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.